There are many ways you can promote a business online. You can write blogs, use local listing services, or put up multimedia on YouTube or Flickr. Of all the available options, however, one technique has remained particularly unchallenged over the last decade: search engine optimisation (SEO). It is still the most effective online marketing tool even after social media marketing became popular.
It’s easy to understand why SEO has reigned for so long despite the drastic changes the digital landscape has gone through over the years. Perhaps the most obvious reason is that internet users have long gotten tired of paid ads, which surprisingly still riddle the Web. They now want content that is organic, substantial and relevant. Guess where they usually go to when looking for that type of content: search engines.
Search engines like Google, Bing, and Yahoo have grown to be among the most visited websites, mainly because they serve as the landing page for search activities. Instead of typing long, tough to memorise and complicated links to specific websites, searchers can simply type keywords that are relevant to the information they are looking for and, voila, they are one click away from the most pertinent resources.
To easily understand the role of a search engine, think of it as a librarian in a gigantic library and all other websites as the books. When you need a certain piece of information, you can simply go to the library and look for the book that probably contains the information you need. Instead of looking for it on your own, however, the librarian will take care of it for you. After scouring the whole library, she will come back with tons of books that are related to your search.
The kinds of book that the librarian will choose to bring to you depends on several factors, including what you asked her to find, what books most people searching for similar information choose to read and which ones they think are written according to certain ethical and grammatical standards. Google works pretty much the same way; it serves as a giant librarian that presents search results based on relevance, quality, and compliance with algorithms.
Search engine optimisation (SEO) is a technique that helps a website rank high on search engines. There are countless ways a website can be optimized but they are summarized by the guidelines implemented by search engines. Google, for instance, has webmaster guidelines website owners need to follow to be able to create campaigns that have a better chance of actually appearing on the first two of its results pages.
The only problem is that everyone else is probably trying their best to conform to these guidelines for the same goal, so the competition can be really tight. You will have to rely on other facets of your website’s architecture to gain an edge over other websites. This edge can catapult you straight to the first page and even at the top of the rest of them.
This is where White Label Club becomes very useful for you and your clients. If you’re not getting your clients anywhere despite all efforts to push them to the first pages of the search engine results pages (SERPs), you definitely need our expertise. We provide superior white label search engine optimisation that yields great results. Our vast knowledge of SEO allows us to turn insignificant campaigns into respected authorities in their industries, thus driving more traffic, increasing conversion rate, and boosting sales. Let us work with you in establishing a strong presence for all of your clients.
How do we do it? Well, you can guess that we are doing what most white label SEO service providers are doing but what really sets us apart is our commitment to quality. We don’t just bombard pages with whatever content we think would fit but we make sure that it will effectively convey your clients’ message to their target audience and Google will not penalise their websites.
We do not engage in any “black hat” SEO activities, because we know how badly that could affect both a website’s ranking and trustworthiness. Black hat SEO refers to the unscrupulous practice of using aggressive SEO tactics to lure visitors and quickly obtain undeserved high ranking. This include hidden text placement, link farming, keyword stuffing and blog spamming. Thanks to improvements in search engine algorithms, these practices are now strictly prohibited and have grave consequences to perpetrators.
All our techniques are guaranteed “white hat” (the exact opposite of black hat) and outlined to the highest digital marketing standards. We even see to it that we always take content marketing to another level to secure high ranking for the websites we are advertising and eliminate all possibilities of getting buried to oblivion.
Drive more traffic to your client’s website. This is the main goal of SEO, but since your client’s competitors are most likely using SEO, too, we will employ techniques that outperform theirs. We will get them to the top positions on SERPs where they can receive a majority of the impressions and clicks. We will create informative and keyword-relevant title tags and meta descriptions, and properly optimise them to increase click through rate. We will create high-quality content that will wow viewers and get popular and trusted external pages to link to that content.
Boost your client’s ROI. The white label SEO services that we provide are guaranteed to produce trackable and quantifiable results. Whether your client’s website is ecommerce or non-ecommerce, we will track every aspect of the strategy we are using to determine increases in rankings, traffic and conversions. We will use comprehensive analytics that can drill down huge volumes of data at a granular level and reveal conclusions that you and your clients can trust. By extracting and analysing demographic information and other engagement metrics for individuals who have interacted with the website, we can determine the next best steps.
Target actual prospects by improving traffic quality. A lot of website owners using professional SEO services are easily led to believe that they can expect sales to shoot up when their website starts getting more traffic. The truth is that it’s traffic quality and not quantity that affects conversion and sale. Meaning, the traffic must be relevant to your client’s business for it to be useful. For instance, if your client’s website is attracting people who are looking to buy cellphones when really they are service centers fixing cellphones, that’s not quality traffic. We at White Label Club will use inbound strategies to ensure that the quality of traffic pouring into your client’s website stays high-quality.
Improve the website’s usability. You may think that our strategies only help make your client’s website navigable for search engines. Actually, we’ve designed them to improve the website’s navigability for visitors as well. We will conduct a thorough audit of your client’s website to find out how we can enhance its architecture and improve user experience. Increased navigability will allow visitors to access all pages smoothly, eventually contributing to brand awareness, which will compel prospects to perceive your clients as more trustworthy than their competitors.
White Label Club is a premier digital marketing agency that offers a full range of white label digital marketing services. Apart from basic SEO, we also offer local SEO services, website design services, WordPress web hosting, social media marketing services, SEO website analysis, and online reputation management services. We are also a recognized PPC marketing agency that specialises in pay-per-click and AdWords remarketing.
We are committed to providing the highest quality white label online marketing solutions to all types of business. We serve entrepreneurs, medium-sized companies, and multinational corporations across Australia, New Zealand, North America, and Europe. If you are interested in utilizing our services to ensure that your clients will get the most value for their money, get in touch with us. Visit our Contact page and fill out the form today!