Gone are the days when you could rely on black hat methods to rank on search engines and build a strong online presence. Keyword stuffing, bait-and-switch, spam blogs, duplicate content, and other elements created for the sole purpose of tricking web-users into visiting a website don’t work anymore. If anything, they can lead to total loss of traffic as search engines, particularly Google, are now programmed to penalise websites practising black hat optimisation.
Today’s SEO is all about “quality”. High-quality websites rank higher than those that engage in black hat schemes. With more sophisticated algorithms, Google is now capable of measuring a website’s quality more accurately. Of the many ranking factors we know of, one that remains at the top of the list is “links”. Websites linked by other websites tend to achieve higher ranking, and this is why businesses that want to establish a strong online presence invest a great deal of wealth in understanding how to build links for SEO.
What Is Link Building?
Link building is the practice of promoting your website to other websites in hopes that they will link back. This is usually done through hyperlinking or source crediting. Since the beginning on the digital age, link building has been known as an effective way to drive referral traffic and increase a website’s authority. These two things can make a huge difference in a website’s ranking, and unlike other methods, the effects of link building are not just temporary as it boosts a website’s reputation. Once end-users notice that their trusted websites are linking to yours, they will consider you as a good source of information and visit you over and over. But the question is how do you usually build links?
Finding High-Quality Links
It goes without saying that high-quality links come from prominent websites that are known authorities in their respective fields. Unfortunately, the quality of those links does not depend on the page’s parent website alone. There are other factors that Google takes into account when ranking a website based on backlinks, which is why most experienced providers of digital marketing services are perceptive about the links they are getting.
For instance, the page linking to your website must be just as authoritative as its parent website. Meaning, it must have authoritative backlinks of its own. It also must be relevant, not just authoritative, for it to count as a ranking factor for your website. This means the subject of the content of the linking page must be related to what your website is about.
Google is also very particular with the linking page’s position on its parent website. The closer a page is to home, the higher its quality is. But does this mean you can create multiple profiles and deliberately link an authoritative and relevant page to your website? As it turns out, Google would know if a page is editorially placed or not. An editorially-placed page is one that is linked by someone with a genuine profile who thinks your website is helpful. In a nutshell, you have to maintain link building best practices for all your efforts to pay off.
Building Links with Content Marketing
Content is the main reason end-users and other websites link to your page, so it’s only right that you invest a huge chunk of your marketing budget in its improvement. By improvement I mean two things: selecting types of content that are sure to land you high-quality links and smoothing out all possible errors. Remember that website content isn’t only about well-written articles and excellent photos anymore. People are looking for better learning experience and antediluvian means like reading long texts and watching flashy videos no longer work as effectively as they did in the last decade.
Today’s internet users are more interested in contents that present information and ideas clearly and concisely. Replace tomb-like 3000-worders with infographics, diagrams, and charts that show only the gist of what you want to say. Not only do these types of content satisfy if not impress visitors more quickly, but they are easier to create links than text-based content, too. You can get links whenever someone shares them to any platform or channel.
Of course, totally wiping out text-based content and replacing them with pure images and graphics won’t do you any good as well. You won’t find reliable SEO link building tips suggesting that. Some types of text-based content, such as list posts, original research and data, and in-depth guides are still effective link builders. If you create a short, straight-to-the-point, well-edited, and shareable article about relevant subjects within and around your field, it’s highly likely that you will get backlinks.
Why You Need Professional Aid
The Internet is rich in tips for link building. You can read as many of them as you can but without proper execution, you won’t be able to utilise your knowledge to your advantage. Even if you are a digital marketing service provider yourself, you need a pool of well-seasoned professionals to pull off a link building tactic that works. Especially if you are offering multiple online solutions, it won’t be easy. A simple mistake can lead to a client’s website being penalized, which is, by the way, almost impossible to recover from. Your problems will snowball from there until it finally hurts your reputation.
You need the support of a white label digital marketing company like White Label Club. Not only do they know how to build links efficiently but their methods are more advanced given their status in the realm of digital marketing. With their help, you can rest assured that your clients are getting world-class quality solutions and you are soaking up all credits for it.
