Ever since the Internet officially came out in the early 90s, we’ve been obsessed with unravelling its mysteries and finding ways to maximise its limitless potentials. As we look at how connected and technologically advanced our society is now, we can all agree that all those efforts have paid off well. Some of Internet’s greatest gifts to mankind are information technology, web-based communication and e-commerce, all of which are freely being exploited in a platform called social media.
The world’s population is now over 7.7 billion, and about 53 percent or 4.1 billion of that are regular internet users. Like the world’s population, the internet user population is also growing at a staggering rate thanks to the increasing availability of connected devices. It’s only a matter of time before every individual becomes fully dependent on the World Wide Web for the majority of their day-to-day activities from shopping and retailing to employment and home security. It provides a welcome relief to business owners who want to strike gold and establish a lasting presence.
In spite of being the largest and most visited website on the Internet, Google doesn’t seem to be fully complacent and has no plans of letting its competitors take the lead. Still heavily invested in being the most prominent search engine, Google is the perfect role model for every website trying to elevate their status and presence. Not being self-assured and keeping up with the fast-changing digital marketing landscape is, after all, the starting block for a successful search engine optimisation.