The world’s population is now over 7.7 billion, and about 53 percent or 4.1 billion of that are regular internet users. Like the world’s population, the internet user population is also growing at a staggering rate thanks to the increasing availability of connected devices. It’s only a matter of time before every individual becomes fully dependent on the World Wide Web for the majority of their day-to-day activities from shopping and retailing to employment and home security. It provides a welcome relief to business owners who want to strike gold and establish a lasting presence.
In spite of being the largest and most visited website on the Internet, Google doesn’t seem to be fully complacent and has no plans of letting its competitors take the lead. Still heavily invested in being the most prominent search engine, Google is the perfect role model for every website trying to elevate their status and presence. Not being self-assured and keeping up with the fast-changing digital marketing landscape is, after all, the starting block for a successful search engine optimisation.
Few years ago, online shopping was an unpopular and ill-advised method of buying products. Consumers shun the idea out of fear of being scammed, which is highly likely in an unregulated platform like the Internet. Very few had seen online shopping’s propensity to transform global commerce.