When you decided to advertise your business online, no one warned you about the level of effort you have to put in before you can see the results you want. Perhaps all you’ve heard about online marketing are the good stuff—cheap, flexible, measurable, and quick results—the same old promises that hooked millions of other businesses to this virtual world we call Internet.
While there’s no question that SEO is capable of driving organic traffic to your website, there’s also no question that it takes an insane amount of work to wield and produce great results. Especially if you are new to the process, it’s almost impossible to tell whether or not it is actually working or at least how long it would take for your efforts to pay off.
Among the handful of major search engines on the Internet, Google is indisputably king. It is so popular that people are now using its name to pertain to the act of online searching. Well, who wouldn’t prefer “googling” to visiting the library if there’s information they want to find out about? After all, it’s faster, smarter, and more up to date. That’s exactly what draws people to it.