While there’s no question that SEO is capable of driving organic traffic to your website, there’s also no question that it takes an insane amount of work to wield and produce great results. Especially if you are new to the process, it’s almost impossible to tell whether or not it is actually working or at least how long it would take for your efforts to pay off.
What if there’s another “way” to get to the top of search results without the unpredictability and hard work that entail SEO? Well, it’s not really a matter of if because that “way” has been existing for a while, and it’s called “pay-per-click or PPC marketing”. This is an internet marketing model that most forward-thinking advertisers have heard of at least once. Unfortunately, still many small businesses haven’t given this wonderful option a shot. Perhaps they need a bit more explanation as to how PPC marketing can actually help them secure their bottom line.
Search engines like Google understand how creating and implementing an effective SEO to promote a business on the Web has become increasingly difficult over the years. The rapidly growing population of internet users as well as the convoluted network of communication channels available today make reaching out to a specific audience quite exigent. Furthermore, with internet marketing at the peak of its popularity, it’s safe to assume that everyone is using it, and competing with everyone, needless to say, is a serious business.
Being the largest marketing platform, Google had taken the lead to make the lives of local businesses much more convenient by bringing about Google Ads. Formerly known as Google AdWords, this advertising system allows businesses and advertisers to create ads that will appear on Google’s main pages and other properties. It operates in a pay-per-click model, which means you only pay Google for the clicks your ads generate.
PPC marketing is a perfect addition to the online marketing channels you are currently using, especially SEO. A well-executed combination of SEO and paid search enables you to dominate the entire upper half of the first results page. With Google My Business showing at the top of the results page as well, you can literally suppress the presence of any other business in your niche and siphon all of it into your website.
How Google Ads Works
Google’s latest algorithms consist of different types of crawler, each programmed to handle a specific property. One type of crawler focuses on paid ads. Whenever a search is made, this crawler digs into the pool of Ads advertisers and chooses a set of winners to appear in the valuable ad space on Google’s search results page.
If you want to have the chance to be picked and placed on Google’s ad space, you need to sign up for Google Ads and employ pay-per-click marketing. Like SEO, there are certain guidelines that you need to follow to make your Ads indexable. Ads are judged based on a combination of factors, such as the quality and relevance of their keywords and ad campaigns. The size of their keyword bids may also impact their qualification for Google’s ad space.
Does PCC Work for Small Businesses?
You may be wondering if PPC marketing is a worthwhile investment, especially for small or mid-sized businesses. The truth is that this marketing model works for all kinds and sizes of business, but it is particularly beneficial for small business. Here are some of its guaranteed benefits:
- Get in front of your customers at the perfect time. As previously explained, Google Ads chooses ads to be placed in the ad space whenever a related search is made. If you execute white label PPC marketing well, you’ll have a chance to appear to your target audience at the exact moment when they are looking for you. It also helps secure your spot if you make ads that serve up your products on transactional keywords.
- Appear Only on Search Results within Your Area. It’s hard to compete with large websites with vast reaches, but you don’t have to, especially because they are most likely targeting bigger audiences and you are targeting a small fraction of those. Thankfully, Google Ads allows you to create and launch geographically-targeted PPC ads, which is extremely beneficial for small businesses because you can maximize your resources by targeting only your prospective customers.
- Quick and Measurable Results. One great thing about paid search is that virtually all of its aspects are quantified. Besides the fact that you are only paying for actual organic clicks on your ads, you can also have a complete, detailed view of the progress of your ads so that you can make the right decisions at the exact moment they are needed.
The fact that Google partakes in the task to get your ads to the top of search results means PPC is indeed a lucrative marketing investment to make. Managing it and maintaining the quality of your ads, however, may not be as easy as it sounds. You need the expertise of a professional online marketing company like White Label Club in white label ppc management to ensure that your PPC campaigns will yield a sizeable ROI.