Electronic Direct Mail (EDM)
EDM stands for Electronic Direct Mail. It has the same goal as the more traditional electronic marketing campaign, which is to build an email database for customers. Both techniques remain relevant despite the popularity of other online marketing tools and techniques because they allow advertisers to send communications and offers to existing and potential clients directly.
Although they have almost similar goals, electronic marketing campaign and EDM are not entirely the same. While the former is based on email send-outs, the latter utilises multiple forms of communication including remarketing advertising, pay-per-click campaigns, and social media. Both, however, are preferred by advertisers because they are among the only forms of mass communication that provide usable data.
Why Invest in EDM
Unlike other online marketing techniques, such as SEO and PPC, EDM can provide you with definite and measurable results. It can show how many emails you’ve sent, how many people actually opened them, how many of those who opened them responded, and so much more. Even if you fail to initially influence them to proceed to purchasing your products and services, you still get to collect the data you need for planning your next course of action.
With EDM, you can be as personal to your target audience as possible. Meaning, you can add personal touches to your messages, which may not always be possible with generalised ads. You can include the recipient’s name and other information that can add sincerity to the tone of your email. As a result, you can easily establish a relationship that can grow and stabilise in the long run.
EDM from White Label Club
Offering EDM to your clients is a smart decision. Not only does this online marketing technique guarantee return on their investments but it can also expand their reach at the same time. To ensure the success of your EDM efforts for your clients, however, you need the help of a certified white label digital marketing agency.
White Label Club is one of the few premier white label online marketing firms that offer this valuable solution. We pride ourselves in our vast email marketing experience and munificent resources, including huge volumes of content templates that have worked for a wide array of audiences. We will make sure to get your message across and gather as much data that can help in your future planning as possible.
If you want to learn more about us and our services, get in touch by visiting our Contact page.