White Label Club: Your #1 PPC Marketing Agency in Australia
When it comes to boosting traffic to a website through search engine marketing, there are two methods you can choose from (or perhaps you can use both)--search engine optimisation (SEO) and pay-per-click (PPC) marketing. We’ve already explained SEO in other pages of this website, so let’s focus on PPC here so that you can understand how it can benefit your clients as well as SEO does.
PPC is an internet marketing model in which you pay a certain fee every time your ads are clicked. Unlike SEO, which you should carry out yourself, PPC is done with the search engine’s help. Google will help you advertise your campaigns by posting them on strategic locations on the Web, especially on its properties. In return, you pay them for every click made by visitors on those campaigns. Simply put, you only have to pay for the service you will receive, which is downright a generous offer if you think about it carefully.
Exactly How PPC Can Help Your Clients?
The goal in PPC is the same as that in SEO--to increase presence, attract visitors, improve conversion rate and make more money. The approach is not the same though, because PPC ads appear on a different section of the search engine results page (SERP), particularly above the fold, which is considered as the most valuable ad space.
When you search for something on Google, the first four results you will see at the top of Page 1 are the paid search results. On your mobile you’ll see three. Whether you decide to click through or scroll past them right away, you can’t deny the fact that they are the first results you’ve seen, and that is what advertising is about--to get in front of potential customers. That visibility will definitely pay dividends to your marketing sooner or later.
While SEO campaigns are usually targeted haphazardly, making the results rather unpredictable, paid search is targeted much more precisely, considering that there are a plethora of factors that Google spiders take into account when looking for ads to index. These include keywords, geography, language, time, device and even audiences based on previous visits. You can even get results faster with PPC, which is highly beneficial for websites that want to prompt their visitors to buy upon visit.
Why Choose White Label Club?
Your clients are not the only businesses using or will be using PPC; even their competitors are putting their best foot forward to conquer it. In SEO, even if you fail to get your campaigns to the first four spots of the search results, they will still be visible on the SERP because each page displays up to ten results. In PPC, however, there are only up to four visible results in the ad space so the competition can really be tight. This is why you need the expertise of White Label Club.
We are a certified white label PPC marketing agency that is fully capable of ramping up your client's’ ad campaigns onto the valuable ad space in the SERP. We pride on our vast knowledge of Google AdWords, the single most prominent PPC advertising system in the world. Our methods are focused on quality, be it in bidding on keywords or creating ad campaigns.
Aside from crafting relevant keyword lists, tight keyword groups and proper ad text, we will create naturally optimised landing pages with relevant content and a persuasive call-to-action that is customised to specific queries. This way we can ensure that your client’s PPC campaigns will obtain high quality score that can land them to the most valuable ad space. Our white label PPC services also include constant monitoring and maintenance of your client’s accounts.
While white label PPC management is an effective tool for marketing your client’s business online, you shouldn’t rely on it alone. There are many other digital marketing services that you should incorporate in your strategy to make the most out of the advertising opportunities of the Internet. You just have to make sure that you will turn to the most reputable white label digital marketing company.
Whether your clients need WordPress web hosting, SEO website analysis, white label SEO or local SEO services, our digital marketing agency has got you completely covered. We even provide social media marketing services, website design services, and online reputation management services if your clients decide to go all out in establishing their presence on the Web. Let us partner with you in guaranteeing online marketing success to your clients. Visit our Contact page today and experience superb customer service.