Ever since the Internet officially came out in the early 90s, we’ve been obsessed with unravelling its mysteries and finding ways to maximise its limitless potentials. As we look at how connected and technologically advanced our society is now, we can all agree that all those efforts have paid off well. Some of Internet’s greatest gifts to mankind are information technology, web-based communication and e-commerce, all of which are freely being exploited in a platform called social media.