When you decided to advertise your business online, no one warned you about the level of effort you have to put in before you can see the results you want. Perhaps all you’ve heard about online marketing are the good stuff—cheap, flexible, measurable, and quick results—the same old promises that hooked millions of other businesses to this virtual world we call Internet.
As the Internet continues to evolve, so are the marketing tools it offers. Of the multitudes of choices that can help increase your website’s presence, one that has stood the test of time and remains as relevant as ever is search engine marketing.
Even as social media takes control of a large slice of the Web, search engines are still the marketing platform of choice for most website owners. In fact, a lot of searchers looking for access to social media still go through a search engine. Others have made search engines their default landing page for virtually anything. [Read more…]