While there’s no question that SEO is capable of driving organic traffic to your website, there’s also no question that it takes an insane amount of work to wield and produce great results. Especially if you are new to the process, it’s almost impossible to tell whether or not it is actually working or at least how long it would take for your efforts to pay off.
As the Internet continues to evolve, so are the marketing tools it offers. Of the multitudes of choices that can help increase your website’s presence, one that has stood the test of time and remains as relevant as ever is search engine marketing.
Even as social media takes control of a large slice of the Web, search engines are still the marketing platform of choice for most website owners. In fact, a lot of searchers looking for access to social media still go through a search engine. Others have made search engines their default landing page for virtually anything. [Read more…]