Every online advertiser has one simple goal in mind—to attract as many visitors to a website as possible. Increase in traffic can trigger a chain reaction that affects conversion rate, sales, and revenue all at the same time, particularly if the website in question is a business. Whether or not the marketing strategy used works and is worth repeating depends on how much return on investment it yields.

Meanwhile, expert marketers have learned that having such a goal no longer suffice as far as marketing efficiency is concerned. For them, attracting visitors is too generic and only guarantees short-term benefits. To be able to deliver long-term benefits to their clients, expert marketers have figured out that their marketing strategy should focus on building a clean, strong reputation as well. [Read more…]