Few years ago, online shopping was an unpopular and ill-advised method of buying products. Consumers shun the idea out of fear of being scammed, which is highly likely in an unregulated platform like the Internet. Very few had seen online shopping’s propensity to transform global commerce.
Today, online shopping is all the rage. The Internet is literally crawling with all kinds of online shop, retailing products from garments and accessories to food and car parts, and consumers can’t get enough of them. The once stalwartly abhorred ecommerce business is now adding more names to the Fortune 500 by the year.
No one can predict when this fad is going to die down but one thing is for sure—the best time to hop on the bandwagon and try ecommerce yourself is now. It’s not going to be easy, though. It’s incredibly easy to put up but discouragingly hard to keep afloat. You can use some advice from a digital marketing expert like White Label Club to get an idea where and how to begin.
Create a Website, Then What?
You will probably be told that the first step to conquering the ecommerce pitch is to have a well-designed ecommerce website. While there are plenty of free platforms out there that you can turn to for ecommerce website design, nothing beats having a website you can call your own. Here’s what you have to remember when creating your own ecommerce website.
Only use high-quality images.
There are no situations where the phrase “a picture paints a thousand words” can be more relevant than when you are trying to sell products online. Always remember that most if not all of your visitors feel anxious and wary about the idea of buying through your website. Putting up stunning photos of your products from all possible angles can help lessen that anxiety.
Unless you are a professional photographer yourself, it’s foolhardy to assume the job as you company’s official photographer. The last thing you want to see in your ecommerce website is a splatter of amateur photos not fitting their adjective-rich captions. Hire a professional photographer to ensure that all photos in your website are professional-looking. That would even add appeal to your website’s overall design, too.
Don’t make your visitors search for obvious information.
Make a list of all information that the average visitor would look for in an ecommerce website. That would most likely include categories, opening and closing hours, address, a step-by-step buying guide, and check-out requirements. Place these information front and centre where they can be seen right away. Hiding them in another drop-down menu will only push your visitors to throw in the towel and leave for another site.
Show proof of trust.
It’s kind of ironic that for netizens to trust you, they have to see proof that you are indeed trustworthy and that proof is other people attesting to your trustworthiness. It’s like entry-level job applicants looking for work experience but can’t get hired because employers are looking for employees who already have prior experience. So what do you do in this situation?
As it turns out, the only way is to take the risk and provide your customers with a platform where they can independently and honestly review your products. It is so much better to show genuine reviews than fabricated ones, especially when you are engaging in online business. To get positive reviews, make sure to give your visitors a wonderful overall purchase experience, which means not only should your products be of high quality but your process should be seamless, too.
Your ecommerce website must be responsive.
As thousands of online shoppers are shifting from desktop browsing to mobile browsing by the second, it’s a no-brainer that your ecommerce website should be mobile-friendly. Meaning it has to be adaptable to all kinds of mobile screen. Visitors who have trouble viewing your website on their smartphones will immediately hightail their way out and look for another site that works fine. If you are a reseller in need of help to make your clients’ websites responsive, a white label digital marketing company can be your best bet.
Consider reformatting your images to GIFs.
If you are offering products in multiple colours or designs, it may not be a good idea to have an entire page just for them. Not only that would consume so much valuable space but it might give the impression that those are your flagship products even if they are just one among many. Rid them of exclusivity and instead consolidate each group of similar products into a single GIFs. That would even look so much cooler that a collection of static images with the same descriptions.
Highlight on your FAQs and contact details.
Presenting all information about your products and business that your prospective customers might need won’t guarantee an empty inbox. Expect inquiries to keep pouring in. If anything, inquiries are a good sign because they indicate that the consumers are interested in your products. If you can’t answer your customers’ questions real time, make sure to create an exclusive page where you show in-depth answers to all frequently asked questions. However, this shouldn’t serve as an excuse to be less accessible. Be sure that you are always available to your customers when they want to get in touch. Put your contact details in the most visible places.
Why You Should Hire a White Label Digital Marketing Company
The increasing demand for ecommerce solutions is progressively transforming the digital marketing landscape. You must be sharp enough to determine how and when to position yourself so you can maximise the fresh opportunities this transformation can cook up. Adaptability could be a game-changer quality your strategy must possess and this couldn’t be easily achieved with your current resources and setup. A white label digital marketing company who knows which ecommerce platform is best for small business can provide all the support you need to continue meeting your clients’ growing needs.
Most white label digital marketing firms are constantly updating their services to cope with the fast-evolving ecommerce industry. Their upgrades include industry-specific website design services to ensure resellers serving ecommerce websites stay on top of their game. Adapting to changes has never been a big deal for white label digital marketing firms, considering their highly diverse expertise and limitless access to the best online resources.
White labelling has done great things for resellers in the past decade, and down the line you can see how it helped individual website owners, too. The important role white label digital marketing companies play in the growth of web-based business activity, particularly ecommerce, cannot be overemphasised. Incorporating them into your business structure sure offers a great deal of benefits to your reselling business.