The importance of content in online marketing cannot be overemphasized, and you don’t need tons of statistics to figure that out. Just put yourself in the shoes of your website’s visitors and you’ll instantly know why you should invest more in content creation. From there you can learn how to develop content marketing strategy like a pro.
People go online for one simple reason—they want to see, learn, or keep informed of something. Whether it’s the latest viral video, a photo from their favourite Instagram page, or an article about the next attraction they want to visit, content surely is what every netizen longs to find on the Internet. As a digital marketer, it’s only wise to give them what they want.
Unfortunately, you are not the only one providing content on the Internet. There are hundreds of millions of other websites that do. Within your niche alone, there’s probably a few thousands, so it’s safe to say that the competition for people’s attention is truly cut-throat. The good news is that you have the potential to suck up all the traffic your website needs to grow and become a respected industry authority, which in turn can make a huge difference in your overall revenue. So here are a few tips on how to build a content marketing strategy that works for you.
Define Your Target Audience and the Benefits They Can Get from Your Website
It pays to be clear about what your website is about. You don’t want anyone visiting and staying in your website for a while only to skip in disappointment. You might have enjoyed a couple of minutes of traffic but it could also earn you a one-star review, often the lowest in the scale. By providing concrete information about who you are, what your business is about, and what your visitors can get from you helps not just prevent any bad experience with your website but also to filter out inorganic traffic.
Create a Set of Goals and Establish KPIs
An expensive and tedious process like online marketing requires a comprehensive set of goals and key performance indicators. Otherwise, you will only be squandering precious resources. Your target must be clear, measurable, and tangible so you can expect to achieve something. You also have to monitor your progress, where you are gaining and losing, so you can make improvements in the next cycle. Some of the basic content marketing goals that you can adopt include hitting a certain revenue target, improving search ranking, boosting site traffic, and gaining a certain percentage of social media reach.
Get to Know Your Target and Potential Audience
Now that you already know who you should target, it’s time to get to know them better so you can create a content marketing strategy that is specifically tailored with their interest. Know which age brackets they belong to, where most of them are located, what means of internet connection and communication they use, which search engine or social media platform they tend to visit to search businesses like you, and many more. After gathering as much information about your audience as possible, try to assess them and come up with a plan that addresses all their concerns, meets their interests and needs, and perhaps surprise them.
Improve User Engagement
Content creation and publishing should be a two-way communication process. Internet users are no longer the listener type. They want to get involved in the sharing of information. Make sure to put up features that allow them to comment, rate, and share your content so that like you they can be heard, too. Increasing the level of engagement your visitors can make through your content will help boost not just your traffic but your authority as well. In fact, it is through engagement that contents become viral, and that’s one effective way to get your promotions across a bigger audience. Just be careful to always make your content relevant so you can be famous for something good not bad.
Create Catchy Titles, Photos, and Description—and Be Consistent
This is actually an old tip but let’s put it right back on the table so we can see its true value in today’s content creation and marketing. If you’ve been doing this ever since you launched your digital marketing campaign, your focus should then be on consistency. Countless websites do a great job in creating eye-catching titles but fail to meet their visitors’ expectations. Their content turns out to be click baits and that’s when their stats start to look ugly. Consistency is of great importance in content creation. The biggest blog sites and websites, such as TechCrunch and Gizmodo are proof of that.
Optimise Your Content for Both Search Engines and Social Media
Having high-quality content is not enough. If it’s posted in the wrong place, it won’t do your website and business any good. It has to be visible where your audience usually flock together. Search engines and social media networks are the most visited sites on the World Wide Web, so it only makes sense to invest a huge chunk of your marketing funds in promoting through these sites. Make sure to optimise your content for search engines and social media so it will be the first thing your target audience sees when they visit those sites or search for information related to your business.
If you own a digital marketing company, content should be at the heart of your strategy. Many like you end up losing traffic instead of gaining after launching their online marketing scheme because they don’t make content a priority. In case you are not very confident with your ability to consistently provide your clients with high-quality content that can boost their online presence, it is high time you consider white label digital marketing services.
When it comes to the best practices for creating a content marketing strategy, white label digital marketing companies can never be outmatched. Companies like White Label Club are the go-to resource for content marketing services for both resellers and website owners. Their capacity to create and deliver the best online content is way more advanced than that of a regular online marketing solutions provider, which consequently allows you to focus on improving other important aspects of your digital marketing strategy.