When you decided to advertise your business online, no one warned you about the level of effort you have to put in before you can see the results you want. Perhaps all you’ve heard about online marketing are the good stuff—cheap, flexible, measurable, and quick results—the same old promises that hooked millions of other businesses to this virtual world we call Internet.
Why Local SEO Is Important
There’s no denying the surfeit of benefits the Internet can offer businesses like you, but no one ever said it’s going to be easy. It takes an insane amount of skill and knowledge to perfect a single online marketing channel and yield results beyond what your competitors are producing. And because the Internet is continuously evolving, there’s a non-stop requisite to learn new techniques, especially if you want to stay on top of your game.
Search engine optimisation (SEO), in particular, is a channel you don’t want to mess around with. You can’t start using it without any intention of investing time, effort, and money in its expansion and update in a continuous fashion. The whole process is fully based on how the Internet progresses, and if you can’t keep up with the progress, you’ll be left behind and everything you’ve worked hard for at the onset will all go obsolete.
One good thing about the Internet’s progress, though, is that it continues to create smaller places for each type of niche. As more and more niche markets are emerging, it’s also becoming increasingly easier for small businesses to perform SEO. It’s kind of swept away all the junks you have to go through before you can get your message across to your target audience. That gave birth to what is now known as “local SEO”.
Now, small businesses don’t need to compete with big businesses for traffic anymore, particularly against those that have a completely different scope and target audience. Another lane was created to allow them to move towards their goal without getting stuck in an unnecessary stream of traffic. However simple this update may seem, though, there’s technicality to local SEO that advertisers tend to overlook, or worse miscalculate, causing them to fail to see the importance of professional local SEO services.
Coping with Updates to Make Local SEO Work
One mistake advertisers that are new to local SEO tend to make is overlooking the fact that any update to the interface comes with a new set of requirements. Here are some of the types of content that experts use to effectively optimise websites for local SEO.
Location-Specific Pages
Needless to say, when you are trying to target an audience in a particular location, you will be asked the specific location of that audience. This is the facet added by Google to its algorithms to enable crawlers to narrow their choices of content to index based on location. Creating location-specific pages, particularly those with the names of cities and states in the Meta tags and actual content, can help crawlers find your website more easily.
Answer to Frequently Asked Questions
During the early days of Google, algorithms were limited to recognising keywords alone. Long keywords or actual sentences only further confuse crawlers, leading them into irrelevant content, away from your website, instead. The latest algorithms have enhanced the crawlers’ search capabilities and widened their scope of search. Now, they are even more welcoming to searches that use long keywords or even actual questions. This is why it is increasingly becoming important for websites to have a specific page for frequently asked questions, especially if you are running local SEO. This is because most searches that are in question form are almost always local.
Promos and Specials
It may seem a no-brainer but putting “specials” on your website is more important now than ever before. As consumers become more and more obsessed with coupons, it doesn’t take genius to realise that specials may serve as a powerful magnet to draw them into your website. And since you are targeting audience in a particular location, you can always consider personalising specials to local customers.
Social Media and Local Events
Nothing complements local SEO than healthy engagement with your local audience. Where better to engage with them than in social media? If you want to boost the performance of your local campaigns, consider holding local events and using social media to promote and cover it. With social media sites having their own local search features, you can quickly get response from the same audience you are targeting through your local SEO.
Business-Related Blogs
Truth is, internet users have long despised business ads. To their eyes, ads are just clutter they have to avoid to get to the content they want to see. And oftentimes, the content they want to see are feature articles and blogs about subjects that interest or help them. Instead of getting in the way between them and their desired content, why not transform your ads into the type of content they want to see. Writing blogs about your new location, the latest industry trend, and the like, is an ingenious way to hook them into your website.
How to Get and Stay on Top of Your Game
Your competitors are doing it. That’s one thing for sure, so it’s not enough that you know a thing or two about local SEO or you have a few campaigns in position. To get and stay on top of your game, your local SEO must be well executed, and you can only achieve that if you have proper training and considerable experience doing SEO. Thankfully, you don’t have to go through that entire ordeal. A local search engine optimisation company like White Label Club can do the difficult job for you.
Instead of creating your own team of advertisers to take care of your local SEO, which is needless to say quite costly and doesn’t guarantee quick ROI, it is so much better to outsource it to the experts. In case you are a local SEO service provider yourself and you doubt the quality of your work or even the sufficiency of your resources, you can always turn to a white label digital marketing company like WLC for support. They have the necessary means to fill the gaps in your processes and increase your clients’ ranking more quickly than you’re currently doing.